The Challenge- A multinational corporation sells a hardware/software technology for processing checks at major banks. The corporation must train its sales force on this complicated technology but the sales people are located all over the globe. The cost of training is exorbitant due to transportation and labor costs.
The Solution- DDM developed a CD-ROM based training program that allowed the user to investigate every aspect of selling the product. Topics ranged from technical product and services information to customer focused selling strategies. DDM included a series of video clips filmed at a customer site to quickly show how all components of the system inter-operate. Finally, DDM included a database of detailed product and service reference information.
The Results- The company has made hundreds of copies available for distribution to sales people all over the world. The development investment has been quickly offset by reduced labor and travel expense. The training program is so versatile and is used by newly hired and veteran employees alike.